Who gives a s**t
We ask ourselves this question a LOT. Because nothing kills a campaign like indifference. If we don't give an audience something to care about they won't listen, watch, click, spend, return, or advocate. It's our job to lean into human emotion and tell stories that matter to them.
By turning up the humour, the drama, the compassion, the empathy, we can turn passive viewers into actively engaged customers.
Joy to work with
Joy was sparked by the founders of Aspect Film & Video - an award winning video content specialist. From the hundreds of videos we produced over the years, the content that consistently had the most impact was always human centric.
Like much of the world, we’re craving authentic, meaningful experiences with the brands and products we interact with. In the AI era we believe the universal, timeless appeal of human stories will help ground and connect us. JOY tells those stories in multi-channel, 360 campaigns that are often led by, but never limited to video.
We hope that when you work with JOY, the experience is as positive as the campaigns we create.
Campaigns. Content. Social
Need to know basis
If we're going to help our clients grow relationships with their intended audience, we have to get to know both on an intimate level. So when we get down to work, expect some deep and meaningful conversations as we hunt for the human truths and insights that will underpin our creative approach.
